The prospect of being eaten by giants, who at one point storm BFG's house looking for Sophie, is so undercut by the humor and elaborate sight gags of her narrow escapes that we quickly forget the ...

SAINSBURY’S has revealed its Christmas advert for 2024 and it features an iconic children’s character. The star of the festive clip is The Big Friendly Giant (BFG), a loveable creature ...

An iconic Roald Dahl character takes centre stage in the first supermarket Christmas advert of the year, released by ...

BFG!' exclaims Sophie, 'I hear you need our help'. After a quick pause, the BFG extends his fingers signalling for her to take a seat in his hand, and says: 'As a matter of fact, I does'.

From there, the BFG and Sophie go on an adventure to make Christmas as magical as possible, thanks to Sainsbury’s. Emma Bisley, head of campaigns at Sainsbury’s, said: “The festive season is ...

Going truly above and beyond traditional customer service, Sophie accompanies the BFG on a whistle-stop tour of the UK to ...