The whitest paint in the world has been created in a lab at Purdue University, a paint so white that it could eventually reduce or even eliminate the need for air conditioning, scientists say.

Researchers at Purdue University have developed an ultra-white paint that is said to reduce or even eliminate the need for air conditioning. It’s claimed to be the world’s whitest paint ...

The ultra-white paint, recognised last year as the world’s whitest by Guinness World Records, “has plenty of competition from other researchers”, said Scientific American, but manufacturers ...