Ever been caught in the crossfire of a wet dog firing droplets of water away from their fur with a mad shake? Well, they can't help it. Scientists have discovered the underlying mechanism that drives ...
Researchers identified 16 distinct types of nerve cells involved in human touch and compared them with those in mice and macaques, showing both shared and unique traits.
It shows how specialized sensory neurons can detect subtle mechanical stimuli and trigger a complex, coordinated motor response. The findings suggest that what we previously thought might be ...
Marketing attribution models are commonly used to track which channels drive consumer purchases. A better approach comes from the concept of media influence.
One of the characteristics of depression is a tendency to perceive sensory stimuli and everyday situations in an excessively negative way. But the mechanisms underpinning this 'negativity bias ...