We are here to tell you that is only the first task when making tourniquets for gunshot victims. Content warning: there are real pictures of severe trauma. Below, is a video of a training session ...

While there’s no shortage of running shoe brands and styles on the market today, knowing which is the best option for you can be challenging. There isn’t a one-size-fits-all shoe that works ...

Florida surfer bit by shark uses leash to make tourniquet, drives to hospital ...

As with any industry, big automotive firms are never content with having just one car brand. Whether it's Toyota with Lexus and Daihatsu, Honda with Acura, or General Motors with brands like ...

Luckily, the ELLE editors know their way around a shopping rail, and when it comes to helping you find those niche brands worth knowing to high-street hits of quality, and a few vintage treasures ...

A surprisingly few number of companies own most of the major automobile brands in the world, but when it comes to American motors, there are three major companies everyone should be aware of ...

But does an expensive brand-name alkaline water taste any better than a generic, store-brand, purified water? Is there really ...

To marketing professionals, a brand is a product or a business that has a distinct identity in the perception of consumers. The brand is created through elements of design, packaging, and ...

Investopedia / Michela Buttignol As Harvard Business Review (HBR) has reported, companies with high scores on two often-overlooked (and closely related) market research metrics—brand loyalty and ...

It raises the question: How do brands figure out which line extensions will work and which won't? Advertising lawyer Barry Benjamin of Kilpatrick Townsend says, "It can be very difficult to ...

That’s why I spoke with tech and retailer experts, to learn more about the strengths and weaknesses of each TV brand, without drowning in specifications. I also used my own expertise as a tech ...