America imports countless toys for Christmas. Imports of toys manufactured abroad for the holiday season typically kick into ...

Leaning into the power of nostalgia and the booming “kidult” consumer — who frequented KB Toys back when the demo was simply ...

Toys "R" Us is teaming up with Fox Alternative Entertainment to develop a new competition series. "Toys"R"Us Family Faceoff" ...

Beauty retailer Ulta and toy company Zuru recently collaborated on a Mini Brands line of capsules containing five mystery ...

As Hot Wheels has evolved into the 21st century, it’s expanding quicker than ever and capturing the minds of kids and adults ...

Surge Brands has been named the global licensing agent for Crazy Aaron’s, the longstanding company behind Thinking Putty, ...

A few years ago, iconic toy store chain Toys “R” Us filed for bankruptcy, closing all of its stores nationwide. The brand ...

In response, many Chinese toy makers have changed their marketing strategy and positioning, either developing their own intellectual property rights, establishing their own brands, or initiating ...

The demand for designer toys has surged, particularly in countries where pop culture and collectibles intersect with rising disposable incomes. But how did we get here, and what does it mean for ...

The world's biggest toy company Lego has exclusively shared a list of products that will be on every kids' wishlist this ...