Rolex also boasts more iconic models than any other brand, with the Submariner, Datejust, GMT-Master II, Daytona, Day-Date and Explorer at least all being household names. But when it comes to the ...

(Bloomberg) -- The total market value of all Rolex Submariner watches ... through its certified pre-owned program. Still, ...

Rolex began working with COMEX heading into 1970, as the partners were hitting their stride with a full collection of dive watch references, which were, at the time, the Submariner (ref.

The figures underscore the value retention of some Rolex ... selling used models through its certified pre-owned program. Still, just 1 per cent of all its watches made are for sale at any given ...