Smirnoff, the world's No.1 vodka brand, is today announcing the appointment of GRAMMY-nominated global star Troye Sivan as ...

Australian singer and global pop culture royalty, Troye Sivan, has been enlisted by Smirnoff as its new ‘chief vibes OFFicer’ ...

Smirnoff has always been synonymous with good times and great vibes, but now the vodka brand is turning things way up with the announcement of its new Chief Vibes OFFicer (CVO): none other than GRAMMY ...

Smirnoff, the world's No.1[2] vodka brand, is today announcing the appointment of GRAMMY®-nominated global star Troye Sivan as its new 'Chief Vibes OFFicer' (CVO), marking the start of an exciting new ...

When thinking about the best vodka to drink, brands such as Grey Goose, Ketel One, and Absolute come to mind. However, with ...

Smirnoff is one of the oldest and most recognisable vodka brands in the world. It undergoes triple distillation and is ...

Smirnoff is the world's most infamous spirit. From Russian Serf to the toast of Hollywood, no other vodka has lived through so much. Since its birth in 1864, Smirnoff has become the world's ...

At the same time, Western vodka brands that have Russian sounding names, such as global bestseller Smirnoff, were quick to point out that they aren't actually from Russia. Smirnoff is instead ...