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Weet-Bix cereal owner Sanitarium sets sights on Nestlé’s Vita Brits brand
Otherwise known as the Australian Health and Nutrition Association, Sanitarium owns the Weet-Bix cereal brand in Australia.
foodmag12d
Sanitarium proposes acquisition of Vita Brits
The proposed acquisition involves Vita Brits branding, intellectual property and goodwill. It does not include the Uncle ...
Couriermail18d
ACCC greenlights Sanitarium bid for Weet-Bix rival
Australia’s consumer rights watchdog says it will not stand in the way of Sanitarium’s bid for Weet-Bix’s main rival in the breakfast cereal aisle. The Australian Competition and Consumer ...
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Sanitarium’s acquisition of Vita Brits given the all-clear
The ACCC will not oppose Sanitarium’s proposed acquisition of Vita Brits as it believes it would not likely substantially ...
Sanitarium And NZFN Celebrate 10 Million Breakfasts - A Team Effort To Support Rising Food Demand Across Aotearoa
Since July 2020, Sanitarium and the New Zealand Food Network (NZFN) have distributed an incredible 10 million breakfast ...