Otherwise known as the Australian Health and Nutrition Association, Sanitarium owns the Weet-Bix cereal brand in Australia.

The proposed acquisition involves Vita Brits branding, intellectual property and goodwill. It does not include the Uncle ...

But food giant Sanitarium, which owns rival brand Weet-bix, has objected to it being sold. The shop's owner has been told the cereal will only be released if a sticker is put over the Weetabix label.

Since July 2020, Sanitarium and the New Zealand Food Network (NZFN) have distributed an incredible 10 million breakfast ...

Australia’s consumer rights watchdog says it will not stand in the way of Sanitarium’s bid for Weet-Bix’s main rival in the breakfast cereal aisle. The Australian Competition and Consumer ...

Disgraced Australian cricket captain Steve Smith has been dumped as the face of breakfast cereal Weet-Bix after his involvement in ball-tampering. Smith, who has been banned from the game for a ...

The ACCC will not oppose Sanitarium’s proposed acquisition of Vita Brits as it believes it would not likely substantially ...