It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.

If dedicating yourself to Business to Business (B2B) is difficult in and of itself, doing so in a company focused primarily on the Business to Consumer (B2C) market requires a good dose of heroism.

The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...

Opinions expressed by Forbes Contributors are their own. Rhett is a DC based executive coach who covers entrepreneurship. As the global health crisis winds down, the world looks toward in-person ...