The ancient Roman Colosseum will be the venue of gladiator fights for the first time in two millennia under a $1.5-million ...

The primary objectives of sponsorship are to create awareness and build brand equity, though lower-funnel objectives are gaining in importance. In today’s media landscape marketers can leverage ...

Trulieve Cannabis Corp. inks first cannabis sponsorship with professional pickleball leagues. Deal includes sponsorship of ...

It takes a village to raise an athlete. This sentiment has never been more relevant, as brands are shifting from being sponsors to becoming foundational anchors within the sports ecosystem—creating a ...

CELSIUS Energy Drinks sponsors the highly anticipated Jake Paul versus Mike Tyson heavyweight boxing match, set to air live ...

But this year you'll also see something else - TikTok logos everywhere. The company is now the show's main sponsor, signing a three-year deal to support it. It's probably no secret that TikTok is ...

When applying for sponsorship for a family member, make sure to gather all the required documents before visiting the GDRFA ...

Denny Hamlin revealed on Sunday that FedEx will no longer sponsor his No. 11 Toyota Camry for Joe Gibbs Racing. The 20-year ...

Organizations around the Amarillo area are collecting gifts and donations to help make kids' holiday season brighter. Here ...

Elsewhere, the Turner contemporary art gallery in Kent was subjected to protests for not visibly campaigning on Palestine and there were a series of angry protests against oil company sponsorship ...

With the Return to Play scheduled for December 9th, the team has been focusing on player recovery. Brennan emphasised the ...