The whitest paint in the world has been created in a lab at Purdue University, a paint so white that it could eventually reduce or even eliminate the need for air conditioning, scientists say.

Researchers at Purdue University have developed an ultra-white paint that is said to reduce or even eliminate the need for air conditioning. It’s claimed to be the world’s whitest paint ...

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The ultra-white paint, recognised last year as the world’s whitest by Guinness World Records, “has plenty of competition from other researchers”, said Scientific American, but manufacturers ...

Painting things white to reduce temperatures is not a new concept. Just drive around my home state of Texas and see how many cars are white. Many places around the world are already painting ...