Wisconsin’s plan for sharing revenue with players? Fewer Badgers, more logos (Exclusive) It's getting more expensive to sit ...

The Badgers unveiled their annual "By the Players" alternate uniform earlier this week, featuring the Madison skyline across the back of a white jersey with the patented red lettering. New uniforms ...

Athletic director Chris McIntosh shared how continued changes to the college sports structure is altering Wisconsin's plans.

The Badgers displaced some long-time ... McIntosh also said Wisconsin will seek revenue from sponsorship logos on courts and playing fields and patches on jerseys, McIntosh said.