Wisconsin’s plan for sharing revenue with players? Fewer Badgers, more logos (Exclusive) It's getting more expensive to sit ...

The Badgers unveiled their annual "By the Players" alternate uniform earlier this week, featuring the Madison skyline across the back of a white jersey with the patented red lettering. "The details ...

Wisconsin used realistic Badgers logos from 1936-47 before opting for a cartooning direction in 1948. It's the program's most vivid and welcoming logo and is still a classic nearly 80 years after ...

Athletic director Chris McIntosh shared how continued changes to the college sports structure is altering Wisconsin's plans.

Wisconsin is a big 16.5-point favorite against Montana State, according to the latest college basketball odds. The oddsmakers ...

The offense's inability to do much, especially on the ground, really took a toll on columnist Jim Polzin's grades.

Madison, WI– With plenty of intrigue and new pieces added to the roster this season, the Wisconsin Badgers officially began their 2024-25 campaign on Monday night. And after a slow start ...

Against the surging Badgers, Nittany Lions coach James Franklin says he anticipates "one hell of an environment." ...

The Badgers displaced some long-time ... McIntosh also said Wisconsin will seek revenue from sponsorship logos on courts and playing fields and patches on jerseys, McIntosh said.