Yelloh has parked its fleet of refrigerated trucks. Its downfall, accelerated by a disastrous rebranding, was decades in the making and probably inevitable, experts say.
It grew to become a nationwide company, delivering frozen meals to homes in iconic yellow trucks. Schwan's Home Delivery changed its name to Yelloh in March of 2022 in hopes of improving sales.
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Those Schwan’s delivery trucks are no more. The company, now known as Yelloh, is ceasing all operations effective Friday of ...
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