This book compiles psychologists' best attempts to answer these important questions. Heuristics and Biases: The Psychology of Intuitive Judgment; offers a massive, state-of-the-art treatment of the ...
Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (simple, efficient rules—mental shortcuts—that people use to form judgments and make ...
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This manuscript introduces DendroTweaks, a useful web application and Python library that, compared to existing modeling tools, eases interactive graphical exploration, development, and validation of ...