Adidas has locked in 16-year-old basketball star Kaleena Smith. The signing represents Adidas' first signing of a high school ...

Phoenix Suns star forward Kevin Durant had the pleasure of introducing Nike's next generation of NIL basketball athletes. In ...

Miami quarterback Cam Ward knows that life in the pocket can be much easier when your blockers are happy. Ward recently ...

Some professional athletes wish they could have a piece of this NIL money. Michigan is offering 2025 No. 1 recruit and LSU ...

A day after officially signing her letter of intent to play for USC, Clackamas' Jazzy Davidson has also announced that she is ...

ATHENS, Ga. — NIL money has added a new variable to the long-held practice of college coaches trying to flip recruits who ...

Michigan athletics is once again positioning itself to be at the forefront of the NIL space, this time partnering with ...

First from football coach James Franklin, and then from men's basketball coach Mike Rhoades. On Wednesday, the first day of ...

NIL money has added a new variable to the long-held practice of college coaches trying to flip recruits who have committed to ...

Michigan is willing to do whatever it takes to land a commitment from five-star quarterback Bryce Underwood, who is currently ...

Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.

But the senior is believed to be the first collegiate athlete to throw a legal challenge at the federal agency over the name, ...