Exponential Interactive announces a 100 percent viewability guarantee for its proprietary, scalable video ad formats: VDX. To bolster its efforts, Exponential has partnered with the Media Ratings ...

In line with the UAE’s Net Zero 2050 Strategy and following a partnership signing with Mastercard and LuLu at COP28, Unilever today officially launched its inspirational campaign committed to help ...

The insights in this article were contributed by Anne-Laure Malauzat, Management Consultant at Bain & Company. The Gulf Cooperation Council (GCC) region has seen a remarkable evolution in women’s ...

How do you handle creative blocks or moments of doubt in your work? I pause, breathe, and step back. I take a walk, listen to music, or engage in any activity that allows me to completely detach from ...

At TMB, they push boundaries by integrating emerging technologies like predictive analytics and AI to foster deeper connections between brands and their audiences. Furthermore, they are redefining the ...

Bilal never imagined that a chance internship at Leo Burnett’s strategy department in Indonesia would lead him here, to a senior strategist role at VMLY&R Commerce Dubai. Even though he says the ...

Publicis Groupe Middle East, has partnered with the Dubai Business Women Council (DBWC) to launch a series of workshops aimed at providing female-founded micro, small and medium-sized enterprises ...

Over the past two decades, the PR industry has witnessed an exponential growth in the UAE. This was said by Virtue PR, the ...

From crude rubber-soled inventions, the footwear industry has evolved into a multi-level hydra where hip-hop, luxury, and sports all come together and control the cultural zeitgeist. The market has ...

In an era where Gen Z is all about the next foodie adventure, Coca-Cola Middle East is riding that wave as part of its Meals Platform – a global platform designed to celebrate the moment of connection ...

Noura Souki, Account Director at Cheil ME talks to Communicate within the frame of the "20 women to watch" series ...