How are conversational assistants influencing the way that brands interact with consumers, and what opportunities – and ...

The latest trends and developments in social media, including the most recent headlines, AI features and ad format updates.

Customer experience touches all parts of the organisation, but who in the business should take ownership of the strategy? And what does it mean to be a ‘customer centric’ organisation? This chapter ...

A look at the practical applications of generative AI in marketing research and insight, from off-the-shelf LLMs to specialist startups and tools.

Hale discusses creating a strategic role for social channels, the value of an “entertainer mindset” in an attention economy, and working with agencies and brand frameworks.

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Econsultancy’s database of case studies showcases best practice and innovation across the entire digital marketing and ecommerce spectrum from companies around the globe.

From FMCG manufacturers to omnichannel retailers, broadcasters to pharmaceutical firms, the world’s most established businesses rely on our marketing and ecommerce expertise. Econsultancy’s mix of ...

A look at the practical applications of generative AI in marketing research and insight, from off-the-shelf LLMs to specialist startups and tools.

With the digital marketing skillset expanding alongside evolving business and consumer needs, organisations face a ‘war on talent’ as demand outstrips supply. This quick guide looks at how businesses ...

Hale discusses creating a strategic role for social channels, the value of an “entertainer mindset” in an attention economy, and working with agencies and brand frameworks.