Most of us have heard the saying, “If you do what you’ve always done, you’ll get what you’ve always gotten.” And yet, ...

Openprise, a revenue operations (RevOps) data automation provider, released AI-agent Factory, a set of new AI capabilities ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead ...

If there's one thing I love, it's an extended metaphor — and the holidays provide ample excuses to churn them out. For the ...

Salesloft, a revenue orchestration platform, named Vidyard, an online video platform, as its preferred video partner to help ...

Google recently announced it will not be phasing out third-party cookies in its Chrome browser just yet, which veers from the ...

Integrate, a lead management and data governance solution, released several new features designed to enhance how B2B ...

Exclaimer, an email signature management solution, revealed a new integration with HubSpot designed to help marketers leverage email signatures for personalized, data-driven communication. The ...

Outreach, a sales execution platform, revealed an integration with Clay, a data enrichment company, designed to help ...

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first ...

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — fielded by account-based marketing (ABM) ...