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Inma
15 小时
Generative AI Town Hall will look at what we've learned and what's next
The Generative AI Town Hall will include critical learnings from the past year, use cases and applications, and a look at ...
Inma
1 天
Wyborcza campaign reminds readers to resist manipulation from new media
Until recently, opinion-forming media epitomised reliability, credibility, independence, and pluralism of views. These days, ...
Inma
1 天
GenAI could change everything about video content
We heard from many companies where the focus was visual content: KCRW, YouTube, Nota, Umi Games, Snap, Verizon, Nexstar, ...
Inma
7 天
Washington Post boycott offers lessons on endorsements, subscribers, and the “Trump slump”
At the surface, The Washington Post’s recent loss of 250,000 subscribers after announcing it would not endorse a candidate in ...
Inma
5 天
New AI technologies are changing the user experience
INMA Product Initiative Lead Jodie Hopperton shared new features and tools from Apple, Google, and OpenAI during this week’s ...
Inma
6 天
Nine Metros uses vertical video, habit building to capture Olympics audience
The Nine Metros social team approached the Olympics with a dual focus: increase brand awareness and traffic while also ...
Inma
6 天
Hyper-local coverage elevates local media
The more granularly media companies can match content to readers, the more compelling an offer is for those readers.
Inma
4 天
Skepticism, legislation concerns are blocking AI adoption by news companies
Start-ups and vendors are hawking AI tools for media companies that have failed to understand the complexities and concerns ...
Inma
6 天
Changing newsroom culture involves these 3 priorities
NTM, which has 17 newsrooms in Sweden, has a comprehensive newsroom strategy: fewer but better stories, a focus on seven ...
Opinion
Inma
7 天
Opinion
Newsletter startup MorningCrunch dispels the myth that Gen Z doesn’t read
Gen Z is more financially savvy than previous generations but also faces a massive amount of misinformation and flawed advice ...
Inma
5 天
3 lessons will help newsrooms shape content strategy
Newsroom leaders should understand audience depth of knowledge, connect content message to readers, and create KPIs for ...
Inma
4 天
INMA unveils 5 free end-of-year town halls delving into key media industry initiatives
INMA will hold five virtual town halls to close out 2024 with analysis and discussion from its priority initiatives: GenAI, ...
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