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To test multiple marketing scenarios and select the most promising for expansion. Introducing a new product or service without first testing the market is like jumping off a cliff into the sea ...

6. Take the Leap – Current LDA consumers are more brand promiscuous than ever before, so you have nothing to lose by stepping out of the box. Don’t be afraid to be bold or try unusual flavors. If the ...

A market town hit repeatably by major floods is to have its £7m network of flood defences tested in a "vital" pre-winter ...

The longest active tenured Minnesota Twins player, Max Kepler, is testing free agency for the first time in his career. After ...

Swiggy's upcoming IPO on Wednesday will finally give many analysts a public comparable for what has been long considered to be the Indian internet stock: Swiggy's listing will test whether the Indian ...

Learn about the rigorous testing framework we've used to rate, review, and compare market-leading CRM software for businesses of all sizes ...

Investors will focus in the coming week on whether inflation trends can help sustain the record-breaking stock rally that has ...

Data-driven shopper marketing, it’s bringing people together. And not just ad tech vendors. Consider a recent campaign collaboration test between Mondelez, the shopping rewards app Fetch and ...

Semiconductor quantity and functionality in cars continues to grow. As each type of device poses unique test challenges, a ...

The pickup market is so competitive that all three major ... towing rating and fuel economy, but for this test, Chevy and Howie Long are challenging the torsional rigidity of the trucks' frames ...

The company’s recent redesign of the Dzire aims to reignite retail buyer interest, given the model’s popularity among fleet ...