Jaguar is on path to transform itself into an all-electric car manufacturer with its new brand strategy which netizens have dubbed as too “woke”.

The new brand identity comes as part of the automaker's effort to transition into an ultra-luxury EV brand by 2026.

Jaguar unveils new logo and look for cars after taking a year off - Jaguar took a year break to ‘create a barrier’ between the old models and the new

Jaguar recently began testing its upcoming electric 4-door GT which will be making its debut in concept form next month.