In this environment, a new generation of mothers favor what they perceive as more empowering toys for their daughters. Elsa might be just as blond and waif-thin as Barbie, but she comes with a ...

with the first-ever blind Barbie doll and a Black Barbie with Down syndrome. Toy manufacturer Mattel announced the two new ...

Stumble Guys and Barbie are once more set to team up, this time with a new collaboration that sees the two join forces for ...

TOY manufacturer Mattel is set to open its first theme park in America next year. The new £207million theme park is slated to open at the end of 2025, although a firm opening date has yet to be ...

Ahead, you'll find our favorite toys from the biggest names in the business, such as Hot Wheels and Barbie, along with new toys from your kid's favorite movies and shows, such as Frozen and Bluey.

Mattel is doubling down on its plans to expand "outside the toy aisle" after ... dipped 1.8% in extended New York trading after the earnings were announced. Can Barbie be the new Iron Man?

with various new diverse live-action incarnations of Barbie and Ken appearing on screen, all of which have a corresponding toy doll. Barbie has even inspired online trends promoting the unique ...

Barbie has announced two new additions to its growing line of diverse and inclusive dolls: a blind Barbie and the first Black ...

The new Barbie x Verizon partnership comes on the heels of a big year of collaborations for Barbie and Mattel, which have teamed up to launch everything from Barbie tumblers to toys in recent month.

Their attempts to steer the debate on so-called sexist toys coincide with Barbie-manufacturer Mattel releasing a new line of gender-neutral dolls. Bye-bye, Barbie! Meet the gender neutral doll ...