Altria acquired e-cigarette manufacturer NJoy last year and reported encouragement by its performance in the earnings call. Optimize & Accelerate is part of Altria’s larger smoke-free strategy, of ...

As manufacturers of essential products, operating with a strong sense of purpose has long been a core component of the consumer goods industry. Being successful in CPG means taking seriously the fact ...

Rather than declaring an unwinnable war on dirty data, Kenvue is employing a data framework and innovation profiler that focuses on asking key questions, developing sustainable business rules, and ...

An Unprecedented Year for Consumer Goods, To Put it Mildly ... It’s not hard to spot the trends in the 2021 Top 100 Consumer Goods Companies list. Incorporating information from the financial results ...

Having access to more robust data frameworks is helping to advance sustainability efforts across the consumer goods space. At Kenvue, for example, Bernardo Tavares, chief technology and data officer, ...

Chatbots continue to grow in popularity and complexity in CPG customer service and consumer engagement. For example, Burberry has tapped AI within its chatbots and interactive apps to provide ...

Analytics Unite, CGT’s premier event that gathers the industry’s retail and consumer goods leaders, is being held in Chicago in 2025. Save the date to unlock new data-driven strategies and learn from ...

Artificial intelligence isn’t a cure-all for all of the supply chain’s woes, but it does hold great potential to alleviate some of its biggest challenges; for companies that are able to invest and ...

Counterfeiting continues to be a growing concern, particularly in the fashion industry. According to U.S. Customs and Border Protection, 26.2% of all counterfeit product seizures in 2023 were within ...

Analytics Unite, CGT’s premier event that gathers the industry’s retail and consumer goods leaders, is being held April 28-30 in Chicago in 2025. Save the date to unlock new data-driven strategies and ...

Beauty company and fragrance manufacturer Coty is implementing a five-pillar strategy to accelerate operational agility and future-proof the business. It expects to yield cost-savings results as early ...

Beauty company and fragrance manufacturer Coty is implementing a five-pillar strategy to accelerate operational agility and future-proof the business. It expects to yield cost-savings results as early ...