Capturing consumer attention has always been fundamental to effective advertising. In its 2003 Media Model, the Advertising Research Foundation (ARF) ...

WhatsApp may be the fourth most popular social network in the world. However, to date it has not been a place publishers have had much success building ...

As large language models (LLMs) evolve from experimental tools to valuable assets, transparency in their data sourcing is rapidly declining. Initially, ...

Gone are the days when a sports fan could locate their favorite team’s game quickly on a predictable outlet. Instead, broadcast contracts are divided ...

In today’s rapidly evolving media landscape, publishers and broadcasters are increasingly looking to AI to reach new audiences and build loyalty. At Arc ...

DCN events are designed for members to roll up their sleeves and dig into discussions with their peers. Speakers provide insights into their businesses and share real-world examples of what’s working ...

Today's vast television ecosystem combines streaming services, traditional pay-TV, and free ad-supported platforms, reflecting a sea change in how viewers ...

Social media gets a lot of bad press these days, and for good reason. It’s associated with any number of negative effects – from misinformation to ...