Marketing has rapidly evolved, with teams now juggling multiple roles while proving their value across the business.

Brand can be your superpower. So, why do so many B2B marketers get it wrong? This blog explains what 'brand' really means, ...

This blog tells you everything you need to know about account-based marketing (ABM): the three types; how they work; and when ...

Explore how the rise of women in marketing is reshaping B2B dynamics, as more women become key decision-makers influencing an ...

Learn how to secure buy-in and budget for data initiatives with Dun & Bradstreet's 'Turning Data into ROI' report. Discover proven strategies, expert insights, and actionable tips to overcome ...

Which sources and studies about B2B marketing can genuinely lay claim to providing insight that’s authoritative?

B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally renowned ...

Get a room full of B2B marketers together, and you’ll notice a trend. No, it’s not a passion for AI – it’s a sense of frustration that we don’t always get the respect and appreciation of the C-Suite ...

When Stefano Iacono was appointed as the Marketing Director for 6Sense in Europe, he faced a key challenge: expanding 6Sense’s market presence in the highly competitive UK and EMEA regions. Despite ...