Think Design has partnered with Hero MotoCorp’s electric two-wheeler brand VIDA to redesign its website experience. The ...

This is the company’s third campus in the country, after Mumbai and Gurgaon, with plans to add more campuses in Bangalore and ...

In today's rapidly evolving digital world, leveraging the psychological principles in selling techniques has become a crucial ...

Articles written by Dr Ambika Prasad Nanda ...

This gives the music entertainment company an opportunity to reach more fans and offer artists a streamlined approach to live performances.

In an era where ‘fast and flashy’ often defines advertising campaigns, Bisleri’s #FlavourOfLove attempts to buck the trend ...

Earlier this year, FCB/SIX India made several other senior appointments to support its growth plans. In March, Chinmay ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and ...

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG ...

Rakesh Thukral will succeed Warren Fernandez as CEO for Edelman’s operations in Asia Pacific (APAC). Fernandez will be stepping down from the role to pursue a new opportunity and will remain with the ...

As the Diwali season of 2024 sweeps across India, the country’s largest newspapers have once again transformed into vibrant ...

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