PRNEWS: How should brands decide if a LinkedIn newsletter is a good route for them? Tayler Felix: If your brand has an ...

Lucyd is working to have more physical retailers carry its product because that’s where the large majority of eyeglasses are ...

A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help ...

According to Lowe’s CMO Jennifer Wilson, the brand is leaning into a fledgling loyalty program and demonstrating value with ...

While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand ...

For more than a decade, EventTrack has been the leading and largest annual research study on experiential marketing. There’s ...

We spoke to Diageo's Sophie Kelly about the global Dia de Muertos campaign, its multi-level marketing plan and her overall strategy for brand growth.

The FTC’s Negative Option Rule is designed to protect consumers from unfair practices in subscription services. A negative option feature means that if customers don’t actively cancel a service, they ...

Direct-response engagement costs, especially in the Google/Meta duopoly, have risen to a point of near-unsustainability for many performance marketers. Whether it’s Google’s CPCs increasing 10% year ...