Sales and marketing alignment isn’t just a "nice to have" — it's a fundamental driver of success. When these two departments ...

More than half (59%) of global businesses regret at least one software purchase they made in past 18 months, new research ...

As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s ...

Privacy policies have long been used by businesses to describe their data collection and processing practices to consumers.

Salesloft, a revenue orchestration platform, released a Command Center to extract and analyze sales data. The Command Center ...

Gong, a revenue AI company, released new capabilities designed to assist organizations with capturing the right data, ...

Bizzabo, an event management software for B2B conferences, introduced Event OS Copilot, an AI-powered, interactive guide ...

What’s Working In Email Marketing For years, email marketing was a powerhouse in the digital marketing arsenal, but the game ...

Tribble, an AI request-for-proposal (RFP) tool, integrated with Box, an intelligent content management (ICM) platform, to ...

B2B marketing is evolving, and Connected TV (CTV) is leading the charge in this exciting new era. CTV is a performance-driven ...

Account-Based Marketing Benchmark Survey There’s a divide in the B2B marketing space surrounding account-based marketing (ABM ...

Digital advertising is more sophisticated than ever: 57% of B2B buyers notice targeted banners and videos, but 39%… ...