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IBC
2 天
Comcast confirms plan to spin off cable TV networks
US media and telco giant Comcast is to spin off its NBCUniversal cable television networks into a separate, publicly traded ...
IBC
2 天
2025 will be ‘pivotal’ year for Gen AI, predicts Deloitte Global
Consultancy Deloitte Global says that 2025 will be a pivotal year for Generative AI (GenAI) and the TMT sector and also ...
IBC
2 天
YouTube emerges as priority platform for sports industry
YouTube is the priority platform for the sports industry due to its ability to reach, engage and monetise audiences, ...
IBC
4 天
Bridging the divide: challenges in cross-platform advertising
Second screening may have interactive advantages for content platforms but for advertisers, multiple devices means multiple ...
IBC
5 天
6G: media should plan for the internet-of-senses
Developers believe 6G will usher in photo-realistic holographic communication complemented by multisensory extensions - and ...
IBC
9 天
Amazon to shut down Freevee streaming service
Amazon is to close down Freevee, its free ad-supported video streaming (FAST) platform, and to fold its content into its ...
IBC
11 天
Sports piracy: who’s pulling ahead in the AI arms race
Live sports is the battlefield as AI plays both sword and shield in the ongoing war with piracy. Adrian Pennington reports.
IBC
4 天
Unlocking the transformative power of Server-Guided Ad Insertion
YoSpace's Paul Davies explores the emergence of Server-Guided Ad Insertion (SGAI) and why it's becoming a priority over ...
IBC
4 天
How can you effectively tackle outcome measurement?
How can you accurately measure outcomes and connect them to ad exposure? ITV's Sameer Modha walks through the tactics and ...
IBC
13 天
Behind the Scenes: Gladiator II
In a world of green screen and AI, the sets for Gladiator II might be the last great build in movies. In 2000, Gladiator ...
IBC
9 天
Netflix ad-supported tiers hit 70m monthly users
Netflix has marked the second anniversary of the launch of its advertising-supported tier by revealing that the plan now ...
IBC
4 天
Maximising ad-tech opportunities: top tips for media and entertainment publishers
From leveraging AI to innovating with privacy and ensuring addressability for all, Google's Jatin Dev shares essential ...
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