That said, a lot of the potential offered by all that data goes unused because marketers are not using the right tools and ...

New research conducted by STEP, the membership body for inheritance advisors, shows that 69% of family business owners do not ...

Another way of making money on TikTok is through sponsored content and brand partnerships. These are collaborations where ...

Every social media site has its own specific challenges, but it's important to have a cohesive strategic approach to all of your social media activity to ensure you are maximising results. You should ...

All customer-facing employees need to be prepared get to know customers on a one-to-one basis. Through each interaction, they can build a relationship - helping them anticipate requirements and exceed ...

HubSpot is widely recommended for beginners because of its ease. The free plan has many valuable features. It offers basic ...

A new survey conducted by the Insights Unit at the British Chambers of Commerce ( BCC) has found that around half of small ...

The humble questionnaire is a very powerful tool. Not only does it allow you to find out what your customers think, it’s also a great way to boost customer loyalty and build relationships. But what ...

The aggressive complainer is an extrovert who is controlling, practical and decisive. To get on their wavelength, avoid small talk and get straight down to business. Give them options so they feel ...

Small firms with access to the expertise of accounting professionals are achieving an 11.5% increase in revenue compared with ...

If you want to attract customers locally, it's well worth trying to get coverage in local newspapers, magazines and on radio stations. Follow these steps to get into your local media ...

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care. How to build your reputation, attract new customers ...