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MediaPost
5 天
Nearly 170 New Advertisers On TV In First-Half 2024: VAB
Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% (10 brands) spent over $5 million.
MediaPost
5 天
Bright Lights, New Neighbors: Opendoor Holiday Ad Embraces 'Anytime Buyer'
The second ad in Opendoor's "Reasons To Move" campaign finds a holiday-themed reason to move as soon as possible.
MediaPost
7 天
Joe Jaffe Jumps To The CMO Side, And It's All About The Benjamins
After a career spent advising CMOs on the next new thing, author/consultant Joe Jaffe is becoming one, joining an unusual ...
MediaPost
6 天
Crocs Taps Former Yeezy Designer For Key Role
Prolific designer Steven Smith, fired from Yeezy in August, has held key roles at Adidas, Nike, Reebok and New Balance.
MediaPost
7 天
Loyalty Marketing Is Big Business
For brands, it's more critical than ever to have one-to-one relationships with customers. It provides the ability to collect ...
MediaPost
5 天
PubMatic To Sell Advertising For X: Report
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...
MediaPost
11 天
Kinesso Ramps Up Scientific Model, Opens 'Experimentation Lab'
It's not literally a lab with beakers and test tubes, but utilizes tens of thousands of scientifically designed data tests to ...
MediaPost
10 天
Meta Ads Feed On Intimacy, Immediacy To Improve Performance
Kantar and CreativeX conducted research for Meta showing human emotions and connections can improve ad performance, but only ...
MediaPost
6 天
Primacy Promotes Shanley To COO
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...
MediaPost
5 天
Apple Selling Own Ad Inventory For Apple News
Apple has started selling its own advertising inventory for Apple News. The company is pitching ads to publishers and ...
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4 天
Jaguar Debuts 'Reimagined' Brand
Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and ...
MediaPost
11 天
National TV Spending Rises 1% To $3.1B In September, NFL Soars
Ad spend for NFL programming witnessed a 32% year-over-year gain in the month. The NFL's share of all national linear TV ad ...
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