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Opinion
1 天
Opinion
The marketing industry’s echo chamber: time to tune into the real world
Is the marketing industry out of touch with the public? In the wake of Donald Trump’s re-election, which caught many in ...
2 天
Why vertical video content is helping news publishing stay the right side up
As audiences spend more time on the open internet, how can advertisers grab, and keep, their attention? Next generation ...
Opinion
2 天
Opinion
As S4 and Stagwell mull impact of Trump’s return they show contrasting fortunes for Q3
One is in high spirits thanks to accelerating growth. The other has seen its share price tumble to a record low. As Stagwell ...
The Drum
2 天
Spectrum Designs brings autism awareness to T.J.Maxx with new neurodiverse apparel line
500 T.J.Maxx stores now carry Spectrum's neurodiverse-designed apparel. / Credit: Spectrum Designs Today, Spectrum Designs, a ...
2 天
New billboards remind LA residents to ‘Spread Hummus, Not Hate’
With Trump’s re-election stoking nationwide division, Brikman Advertising and Hummus Republic dish up a call for unity in LA.
Opinion
3 天
Opinion
My name is Gaëtan Uytterhaegen and I changed my name to get a job in advertising
When I first tried to break into the advertising industry, nobody replied to my emails, says Gaëtan Uytterhaegen. Sadly, when ...
2 天
Best Ads of the Week: Sainsbury’s whimsical Xmas ad & an anti-hate hummus billboard
There’s also Shelter’s heart-wrenching look at childhood homelessness and Harvey Nichols’s darkly charming Tim ...
3 天
What Trump’s win – and $215m in anti-trans ads – mean for the future of advertising ...
Trump’s re-election, fueled in part by divisive campaigns, has raised ethical concerns among marketers, who now see an urgent ...
3 天
It was never a neck-and-neck race. Where did the Harris campaign lose the plot?
Voters’ economic discontent, paired with Harris’ failure to distinguish herself meaningfully from either her predecessor or ...
3 天
New Rapp CEO Jeannine Falcone’s vision for harmonious future between creative and tech
A symbiotic relationship where data informs creativity and creativity shapes how we use data is what agencies need right now, ...
Opinion
2 天
Opinion
We thought Trump was finished. What else are marketers missing?
Marketers are supposed to understand their audience. Does the US election prove that there’s more distance than we’re ...
4 天
How PepsiCo foods expanded into mealtimes with food entertainment
Winning The Drum Awards for Social Food and Beverage Gold is PepsiCo Foods US with FLVR Food Entertainment. Here is the award ...
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