BuzzCity, a provider of global wireless communities and consumer services, has released a mobile advertising campaign planner for brands using its mobile advertising network. The tool allows marketers ...

John Kenny is an executive vice president for strategic planning at the advertising agency Draftfcb. Read next Follow us on: Jump to ...

Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...

Although email marketing can be one of the most profitable components of your marketing mix, effective and successful email campaigns don't just happen by accident. They take careful planning and an ...