and colorful breakfast cereals — and if you've ever visited an American cereal aisle, you know that this is true. Cereal is a deeply nostalgic food for many people, and while this makes it a ...

For one, we believe its leading market share position in the North American cereal aisle is diluted as its entire portfolio sits in a shrinking category. In our view, this dents its relationships ...

In grocery stores across the country it is not uncommon to see shelves filled with imitation products -- especially in the cereal aisle. For every iconic, name-brand box of cereal, there is ...