The owner of Pimm’s has scrapped a sale of the drinks brand as demand for the British fruit cocktail comes under pressure ...

The owner of Pimm’s has scrapped a sale of the drinks brand as demand for the British fruit cocktail comes under pressure from Italian rival Aperol. Diageo, which also owns Guinness and Johnny ...

There's nothing quite as refreshing as ending a hot summer day watching the sun disappear beyond the horizon as the sky matches your bright and sunny Aperol spritz. The tart and fizzy Prosecco ...

Now Davide Campari-Milano, which trades as Campari Group, is trying to “deseasonalize” Aperol, its distinctively orange, bitter aperitif from Northern Italy typically mixed with prosecco and ...

Plans to auction off the Pimm's brand have been scrapped by owners Daigeo, despite sounding out potential bidders for the ...

The Aperol spritz is a classic (just don't make it the wrong way). It's one of the most famous Italian apéritifs, a classic post-work libation for the Milanese and Venetians. Despite its broad ...