The Breakfast of Champions has long been a lucrative rite of passage for Olympians. Here’s how much it pays to be the face of it. Read the full story on Forbes ...

She’s in the running to be on cereal boxes The tough lessons of life that Malie Matsumoto, 19, of Kalaheo learned from her physically impaired brother could make her a Wheaties cover girl.

General Mills? Wheaties is mobilizing its cereal boxes to trigger engagement when consumers have a few extra minutes to kill while eating breakfast. Wheaties is using augmented reality to liven up ...

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Because the creation of Wheaties was an accident ... Perhaps the inadvertent invention of these cereals can encourage you to embrace accidental mistakes of your own as you pour your favorite ...

The call letters WCCO stand for something historic, just like the Washburn Crosby Company, now known as General Mills. It’s that famous Minnesota company that helped create these iconic call letters ...

In one busy day, the Brandon Wheat Kings roster is suddenly finalized. The team traded overage forward Rylen Roersma to the ...

But is it any good for you? To mark the start of National Rice Week (9-15 September 2024) we asked the experts to give us the lowdown on the health benefits of rice, and some tips on how to cook ...

Coeliac disease is not a food allergy or intolerance – it is an autoimmue disease. There is no cure and you must follow a gluten-free diet for life, even if your symptoms are mild. Reported ...

Former NFL defensive end J.J. Watt, Pittsburgh Steelers linebacker T.J. Watt will become first brother pair to appear on Wheaties box ... He was not good in this game." NFL Network's Kyle Brandt ...

As far as breakfast toppings go, you'd be hard pressed to find many more popular than granola. People enjoy it on yogurt, smoothies and acai bowls; as a topping on pancakes, waffles and French ...