This as-told-to essay is based on a conversation with Lauren Hoselton, a former track-and-field athlete from the University of Mississippi and the founder of Total NIL. The following has been ...
The WNBA has wrapped up a historic season that notched all-time viewership and attendance records while racking up brand ...
From scholarships to sponsorships: The new playbook for rising student-athletes Dave Portnoy praises Jake Paul as the ...
The Cincinnati Reds not only signed up more sponsors this season than any other Major League Baseball team, they led the way ...
Aspen, CO. ©Joshua Duplechian/X Games Action sports athletes rely on their sponsors to be able to practice and access facilities housing crucial features like airbags and foam pits, as well as to ...
Fans have noticed that Chelsea do not have a front-of-shirt sponsor during the 2024-25 season, despite Infinite Athlete appearing on the kits last year. Even last season, Chelsea played the first ...
“I am having quite a bit of success now that I didn’t have then," she said, which makes her hopeful that sponsorship opportunities for Black LGBTQ+ female athletes also will continue to grow.