Radical authenticity transformed a former convict's brand into a thriving business. Get practical strategies to build trust ...

15 Examples of Big Brands Using UGC and How to Adapt Them ... To capture masses of authentic user-generated content, Travelex made each day a campaign day by launching a 12-month photo contest ...

From Dove to Nike, Matthew Caiola breaks down some of the most impactful PR campaigns that utilise the power of authentic ...

Authentic Brands Group has named Brand Collective as its new licencing partner for Champion in Australia and New Zealand. Champion’s ANZ operations will continue as part of Hanes Australasia’s ...

This is not only about the activity a brand engages in but about its actions, words and persona. For example, a brand that positions within the category called quality, reliability and innovation ...

“Forever Young” was the last song that played at the end of a big night, and that’s how I got the name of the brand ... superpower as a founder? Being authentic and doing only the things ...

The patient ambassador program is aimed at connecting healthcare brands with patients who are eager to share their experiences in an authentic way. The firm is looking to highlight voices of patients ...

so marketers must work to balance their sales pitch with their brand’s authentic voice. Drawing on their own experiences as business leaders, the members of Rolling Stone Culture Council weigh ...

Clicks Talent is a team of influencer marketing experts who know how to use data to create content that truly resonates.

“I’ve got four in Canada. Four or five? I don’t even know,” says the 61-year-old chief executive of Authentic Brands Group, sitting at his desk in his Manhattan office, wearing a white ...