Expectations from a brand and the consequent brand evaluations are predominantly the result of brand positioning and ...

Radical authenticity transformed a former convict's brand into a thriving business. Get practical strategies to build trust ...

Authentic connections in celebrity-backed cannabis brands can set them apart in a competitive industry. Khalifa Kush's ...

15 Examples of Big Brands Using UGC and How to Adapt Them ... To capture masses of authentic user-generated content, Travelex made each day a campaign day by launching a 12-month photo contest ...

From Dove to Nike, Matthew Caiola breaks down some of the most impactful PR campaigns that utilise the power of authentic ...

Authentic Brands Group no longer wants to do business with New Guards Group, a division of Farfetch, and has terminated its license to distribute Reebok footwear and apparel in Europe, according ...

If your story doesn't feel authentic, bin it and start again ... Illustrations should have a hand-drawn feel, using our secondary colour palette.” Include visual examples of on-brand and off-brand ...