Radical authenticity transformed a former convict's brand into a thriving business. Get practical strategies to build trust ...

Clicks Talent is a team of influencer marketing experts who know how to use data to create content that truly resonates.

From the disastrous Wonka Experience to the buzz surrounding the upcoming Wicked movie, five creative leaders discuss how the ...

Hanesbrands is the market leader in basic innerwear in multiple countries. We believe its key innerwear brands, like Hanes and Bonds in Australia, achieve premium pricing. Our narrow moat rating on ...

Campbell suggests starting with the brand's values. "Creating a successful brand names should come from an authentic idea," ...

Marketing to Gen Z requires a fresh approach that resonates with their values and preferences, favoring connections over polished images.

Hotel brands that empower guests to imagine themselves as locals will be well on their way to providing truly authentic ...

Like I can imagine, for example, an attorney might have a particular brand that they are trying ... So, I think a big ...

Reebok has seen a significant increase in profit in its first full year since being acquired by Authentic Brands, according to recently revealed figures. The Cheshire-based group reported a pre-tax ...

Authentic Brands Group no longer wants to do business with New Guards Group, a division of Farfetch, and has terminated its license to distribute Reebok footwear and apparel in Europe, according ...

Existing customers, partners, and stakeholders can expect the same innovative service, with an even sharper focus on helping brands harness data to fuel authentic connections in the creator economy.