15 Examples of Big Brands Using UGC and How to Adapt Them ... To capture masses of authentic user-generated content, Travelex made each day a campaign day by launching a 12-month photo contest ...

Radical authenticity can turn a ho-hum brand into a thriving business. Get examples and practical strategies to build trust ...

Consumers say Disney is the most authentic global brand, followed by BMW, according to a recent research from Cohn & Wolfe. The report was based on data from a survey of 12,000 consumers in 14 ...