Another characteristic of B2C customer service that differs from business-to-business (B2B) is that support is often problem-focused. For example, if a consumer buys a malfunctioning kitchen appliance ...

And most customers who suffer a bad customer experience spread negative word-of-mouth. Recent research* conducted by B2B International found that only 14% of large B2B organizations are truly customer ...

Introduction to B2B Selling In today’s highly competitive world, understanding business-to-business (B2B) sales is the key to ...

In the complex world of B2B relationships, prioritizing customer focus has become essential. Take Procter & Gamble’s strategic partnership with Walmart, for example. The Triple Fit Strategy ...

Research has shown that B2B companies dedicate a shockingly short amount of time on pricing models for their professional ...

Marketers must be able to identify the right mix of tools and technology to facilitate higher-quality B2B lead generation and ...

Rich Communication Services (RCS) offer businesses a powerful way to connect with their audiences more effectively.

Let's take a look at five key trends shaping this next wave: ...

Artificial intelligence (AI) has transformed B2B marketing, taking what was once complex and making it simple and data-driven ...

Businesses are adopting Connected Consumer Experiences. This approach uses data to personalize customer interactions. It customizes communication based on individual profiles and purchase journeys.

The digital age is driven by brands seeking online connections, networks and customers and rapidly so. Building community ...