Rich Communication Services (RCS) offer businesses a powerful way to connect with their audiences more effectively.

Research has shown that B2B companies dedicate a shockingly short amount of time on pricing models for their professional ...

Fastter has signed a five-year deal with rewards and loyalty brand Gratifii to offer B2B ‘Member’s Mobile’ plans to its’ 85 ...

Another characteristic of B2C customer service that differs from business-to-business (B2B) is that support is often problem-focused. For example, if a consumer buys a malfunctioning kitchen appliance ...

Artificial intelligence (AI) has transformed B2B marketing, taking what was once complex and making it simple and data-driven ...

We may receive compensation when you click on links to products we review. Please view our affiliate disclosure. In today's fast-paced business landscape, providing exceptional customer support is ...

Marketers must be able to identify the right mix of tools and technology to facilitate higher-quality B2B lead generation and ...

But how do you go about instilling true loyalty in your customer base and empowering your loyal customers to do more for your brand? This article explores how to measure and increase B2B customer ...

Businesses are adopting Connected Consumer Experiences. This approach uses data to personalize customer interactions. It customizes communication based on individual profiles and purchase journeys.

Mobile carrier KT has consolidated its business-to-business (B2B) operations into a single “enterprise” entity in a major ...

The principle of “do less, but better” isn’t just a creative ideal; it’s a business strategy. By focusing on fewer, better ideas, B2B brands can achieve greater impact with fewer resources. It’s about ...