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B2B campaigns also focus more on facts and results than their B2C counterparts. In a targeted campaign, you send emails to recipients based on specific characteristics, such as behavior, demographics, ...

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However, since the best B2B customers usually come from your own email lists, it’s important to take extra time to create subject lines that encourage readers to open your emails. Moreover ...

You can also use images in unconventional ways — like creating captures for security bots. Adding a 1 px by 1 px image into your background with a dedicated link can tell you which recipients have a ...

but it was great to see B2B marketers using video in email at higher rates. And sentiment trackers... sure. On the other hand, B2C brands were at least 25% more likely than B2B brands to use 21 of the ...

The foundation of any successful lead generation strategy is identifying the right target audience In the B2B space, knowing your ideal customer profile is essential for creating effective marketing ...

The Wheel would like to alert all members to a recent scam involving individuals pretending to sell B2B leads and contact ...