Martal Group, a leading B2B lead generation agency and sales partner, introduces a proprietary AI sales engagement tool to ...

That's partly because more B2B sales now involve multiple buyers. Businesses are taking a more collaborative approach to how ...

A new generation of B2B buyer is here and ready to upturn the sales funnel as we know it. So how can B2B organizations look to adapt the sales funnel for their new digital customer? With a new younger ...

Research has shown that B2B companies dedicate a shockingly short amount of time on pricing models for their professional ...

Volta, a new startup with a team split between two headquarters in Milan and Paris, has secured a €6 million pre-seed round ...

As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s ...

The kind of awareness and connection that effective PR can build is crucial for sales, as awareness is one of the key factors ...

Research shows that female athletes boast twice as much engagement as their male counterparts on social media, amplifying ...

AI in distribution is helping wholesalers streamline processes, increase efficiency, and improve customer experiences, ...