With the Nocta Nike Air Force 1 set to arrive as part of a larger apparel collection, Latto appeared in the latest commercial for the brand, opening up her own one-stop shop called Big Mama’s ...

Nike has enlisted Sha’Carri Richardson and Latto to promote its latest NOCTA line. The pair act as the proprietors of a ...

“You ever be at the store and you get overloaded with too many products? Not at Big Mama’s!” The leading ladies present the opening of NOCTA’s “Big Mama’s Mini Market” and “Mama ...

The campaign’s centerpiece is a deliberately campy commercial set in the fictional “Big Mama’s Mini Market.” Drawing inspiration from 90s infomercials, Latto takes center stage as an ...

Fans know Latto for her “Big Energy,” but the 24-year-old is also building her legacy as a philanthropist. The young rapper has created a tradition for her hometown involving hundreds of ...

And then, it’s hip-hop. It’s rap music, something that I love, and to work with Luda and Latto is a big blessing. It’s a rap competition show. Anything to keep the game going, keep inspiring ...

Consequence picks the 200 best songs of 2024, with tracks from Chappell Roan, Kendrick Lamar, Sabrina Carpenter, MJ Lenderman ...