After a 20-year retirement from advertising, Elsie the Cow returned as the corporate mascot for Borden Incorporated in March 1993 as the centerpiece of a $20 million campaign orchestrated by Ketchum ...
Founded by Gail Borden, Jr., Borden’s most notable achievements include introducing the country to condensed milk, glass milk bottles and Elsie, the company’s iconic “spokescow” who debuted in 1936.
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