The Watch Illuminati weighs in on which brand owned the year, the biggest new trend, and the world’s most underrated ...

A brave new world or scorched Earth? What else could we be talking about other than Jaguar’s contentious rebrand? Gordon ...

More than half of Texas retail electric provider customers have indicated they plan to shop for a new REP in the next year. Savings is the key motivator, overriding all other shopping triggers. These ...

To help you answer this question, this article looks at why emotional marketing works and how you can develop more emotional brand communications. Is your brand memorable? Do you really know what ...

Tennessee-Based Company Will Have Exclusive Rights to Produce a Range of Merchandise, Including Tents, Chairs, Soft-Sided Coolers, and More, for ...

Is developing differentiated brand communications that deliver real world value and drive brand uptake your goal? If so, understanding how the pharmaceutical market defines brand value and knowing ...

Drake escalates Kendrick beef and accuses record label of firing allies while boosting his rival - Exclusive: Drake is upset ...

Kim Chiu is the latest high-profile celebrity to be chosen as the liquor brand’s iconic muse. The award-winning actress, TV ...

The Kimberly-Clark brand tapped Turner Duckworth and FCB for a brand refresh and new campaign, respectively, as it marks its ...

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Just in time for holiday shopping, Noodles & Company (NASDAQ: NDLS), the fast-casual chain known for spreading Uncommon Goodness, is turning up the heat this holiday season with its first-ever Noodles ...

Like stuffed pumpkin and breakfast burritos.